IRVING, TEXAS — After months of testing in Mexico and Texas, 7-Eleven, Inc. is nationally expanding its Hispanic packaged bakery items under the 7-Select brand.
The new Mexican sweet bread options are available in three varieties: Panquecitos sweet vanilla mini loaf cakes, Roles de Canela cinnamon rolls with raisins, and Panque con Nuez sliced pound cake with chopped pecans.
"Like the U.S., Hispanics make up a significant and important part of 7-Eleven's clientele," said Jack Stout, senior vice-president of private brands at 7-Eleven. "More than half live in the three states where 7-Eleven has a very strong and growing store presence — California, Florida and Texas. 7-Eleven tries to ensure that we offer products that our customers want to see on our shelves, conveniently and priced competitively."
The new Hispanic packaged bakery items were tested “extensively” in Mexico for flavor, texture, aroma and appearance, 7-Eleven said. The company first introduced the sweet bread products in December 2017, offering them in about 640 stores throughout Texas.
"As an organization, we continuously look for innovative ways to bring products to market that reflect the ethnic diversity that mirrors the communities in which we operate," Mr. Stout said. "Quality and value are always part of the equation. We want to offer products our customers may already be looking for in a grocery store, but conveniently and with better value while they fill up with gas or grab coffee."
