Company placing bets on organic products.

SAN FRANCISCO — Dean Gold has been named vice-president of sales at Just Desserts, an artisan baking company that makes desserts and sweet snacks for distribution to grocery and convenience retailers.

Mr. Gold most recently was a sales executive with the Kraft Heinz Co. for the past 10 years and earlier spent 9 years with the Dannon Co.

He received a bachelor of science degree in business management from Oregon State University.

“Dean has an exceptional track record in sustaining and building premium brands and working closely with retail partners to enable long-term success. We are excited to have him join our leadership team,” said Michael J. Mendes, chief executive officer of Just Desserts. “As we continue to grow, Dean’s prior experience in large, successful sales organizations will serve us well as we build out our business in the future.”

He continued, “Dean has a broad retail background, and brings extensive experience working closely with customers. He has earned trust with large national retailers by demonstrating a high level of service and reliability. He has experience leading cross-functional teams to effectively drive innovation, which will be critical for the continued growth of Just Desserts.”

Commenting on his appointment, Mr. Gold said he is excited about the growth prospects of Just Desserts’ organic and vegan offerings.

“While Just Desserts’ traditional offering has established itself as a superior quality dessert brand, the organic and vegan offering distinguishes itself in the market for providing superior quality and value,” Mr. Gold said. “I look forward to expanding the Just Desserts’ portfolio to new channels and retail partners.”