IRVINE, CALIF. — The tastes of Taco Bell are soon to surface in the supermarket snack aisle. Beginning in May, the Yum! Brands, Inc. subsidiary is rolling out Taco Bell tortilla chips to grocery and convenience stores nationwide.
Inspired by the fast-food chain’s signature sauce packets, the Fire and Mild sauce packet flavored chips come in packaging designed to evoke the familiar sauce packets with “saucy wisdoms” printed on the front of each bag to help the snack “stand out from the crowd on store shelves,” Taco Bell said.
The Mild tortilla chips are seasoned with Taco Bell’s Mild sauce, including three chili peppers and cumin. The Fire chips feature Taco Bell’s Fire sauce with hints of jalapeño, chili peppers and paprika. Taco Bell tortilla chips are also available in a classic salted variety.
“This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell,” said Marisa Thalberg, chief brand officer for Taco Bell. “Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”Fire and Mild Taco Bell tortilla chips will be sold in 1-oz, 3.5-oz, 11-oz and 30-oz bags, while the classic chips will be available in 1-oz, 3.5-oz, 13-oz and 30-oz bags.