CANTON, MASS. — Keith Lusby has been named vice-president of media for Dunkin’ Donuts. In his new role Mr. Lusby will be responsible for leading Dunkin’ Donuts U.S. media planning, buying and placement strategies. He will report to Tony Weisman, chief marketing officer of Dunkin’ Donuts U.S.
Mr. Lusby has 25 years of marketing experience, and prior to joining Dunkin’ Donuts he was with MullenLowe Mediahub, where he led campaigns for Chipotle, JetBlue, Ulta Beauty and Staples. Earlier, he held leadership positions with Carat and with Young & Rubicam.“Keith is an accomplished marketer with extensive experience leading successful consumer-centric media plans for iconic brands,” Mr. Weisman said. “Under his direction, we look forward to developing exciting ways to promote the Dunkin’ Donuts brand across a broad spectrum of channels, from television to new opportunities in digital and emerging media.”