Red Rock Deli chips are available in Himalayan pink salt, red curry and coconut, and lime and cracked pepper varieties.
PURCHASE, N.Y. — Australian snack brand, Red Rock Deli, is making its U.S. debut, with help from PepsiCo, Inc. Based in Laverton North, Australia, the company offers a range of potato chips, sweet potato crisps and dips.
In America, Red Rock Deli has rolled out three varieties of deli-style potato chips that tap into current consumer demands for off-beat snacks. Available in Himalayan pink salt, red curry and coconut, and lime and cracked pepper, all three varieties are cooked in 100% sunflower oil and seasoned with a blend of herbs and spices. The chips are Non-GMO Project verified and contain no artificial colors or flavors.
“Red Rock Deli is a brand that is rooted in a philosophy of unique and elevated flavor experiences,” said Stuart Beck, senior marketing director, Frito-Lay North America, a division of PepsiCo. “We saw an opportunity to bring this distinctly different snacking experience to the cities here in the U.S. that are always hungry for new culinary trends and elevated snacks.”
Red Rock Deli chips are currently available on-line through Walmart, Amazon and Jet in a variety-pack format that includes 12 2-oz bags for $17.99.