At the American Society of Baking (ASB)’s BakingTech conference this year, held in Chicago, Puratos’ Satin Clean(er) Label Silver Layer Cake Mix was selected as a winner for the 2018 ASB Innovation Award. The mix was developed in response to proprietary research that showed that 80% of those surveyed are unfamiliar with cake emulsifiers such as PGE/PGMEs. Consumers associate chlorinated flour with inflammation, toxicity and carcinogens. The company aimed to provide a cake mix that would address these consumer attitudes and deliver desirable finished product quality.

“ ‘How clean can we be?’ That was the challenge to ourselves,” said Chuck Galliher, director of R&D, sweet goods, Puratos. The company removed chlorinated flour, aluminum-based baking powder, PGE and PGME, polysorbate 60, sorbitan monostearate as well as artificial flavors, colors and partially hydrogenated fats.

Chlorinated flour and emulsifiers, however, provide some significant functionality to layer cakes. Without them, layer cakes tend to be yellow in color, have an open crumb and are prone to collapsing. Puratos developed its cake mix to provide a uniform crust, desirable volume, a fine grain and strong structure.

“After removing these key ingredients, we feel that the quality we have maintained — moistness, tenderness, melting mouthfeel — have not been compromised, and we are very proud of the work that has gone into this,” Mr. Galliher said.

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