SAN FRANCISCO — Anthony (Tony) Zamudio has been named director of sales for Just Desserts, a baker of clean label desserts. He will join the company June 4.

“I have been impressed by what Just Desserts has accomplished over the past few years to position the company to grow and to develop a brand and product line that is on trend with where consumer interest is growing,” Mr. Zamudio said. “Just Desserts has always been known for outstanding quality, clean label products. However, the product innovation and initiative to launch the organic and vegan product lines has really outpaced the industry. The new bakery Just Desserts has built is impressive, and investing in new equipment and building a talented team really shows a commitment for the future.”

Mr. Zamudio brings more than 30 years of bakery industry experience to Just Desserts. Previously, he held sales leadership positions at TreeHouse Foods, Inc., Conagra Brands, Inc., Bunge Ltd. and Dawn Food Products, Inc. He began his career as a bakery manager for Haggens and was director of bakery for Brown and Cole.

“Tony understands the challenges faced by the in-store bakery manager,” said Michael J. Mendes, chief executive officer of Just Desserts. “As we are rapidly expanding our business, Tony’s knowledge and experience will be a great resource.”

Dean Gold, who recently joined Just Desserts in March as vice-president of sales, said he was seeking a sales leader who had the experience and energy needed to continue to expand distribution for Just Desserts.

“I am excited to have Tony join our organization, as he adds deep industry knowledge, knows how to sell brands and has a real passion for the industry,” Mr. Gold said. “Tony has had the opportunity to work with a variety of key retail customers throughout the country and is very familiar with many of our key customers. I am confident Tony can hit the ground running and will be a great asset.”