KANSAS CITY — Whether by scaling down a product, pre-portioning with packaging or creating an entirely new offering, C.P.G. companies are innovating with bite-size offerings to appeal to the increasingly snack-minded consumer.
General Mills, Inc. is taking its Totino’s pizza rolls down in size with new Totino’s Mini Snack Bites. Available in pepperoni and combination flavors, the mini bites take fewer than two minutes to cook per 17-roll serving.
Pre-portioned packaging is pushing Bel Brands USA’s Babybel brand further into the snack category. New Babybel Cheese & Crackers, available in 1-count and 3-count packs, come in three varieties: original cheese paired with mini butter crackers (110 calories), white cheddar paired with mini butter crackers (100 calories) and light cheese paired with mini whole grain wheat crackers (90 calories).
“As families continue to snack more frequently and in more on-the-go occasions, it was a natural evolution to pair our already delicious cheese with its other half — the cracker — in a package that’s convenient for families,” said Shannon Maher, brand director of Babybel.
PepsiCo, Inc.’s Quaker Oats brand is launching a new product line to take a bite out of the bite-size snack segment. New Quaker Sandwich Minis, available in peanut butter and peanut butter and pomegranate flavors, feature a layer of peanut butter or peanut butter with pomegranate flavor between two whole grain biscuits. Both varieties feature 8 grams of protein and 12 grams of whole grains per serving.