BATTLE CREEK, MICH. — Kellogg Co. has partnered with the National Federation of the Blind to create the first-ever accessible “Love Notes” in the form of Braille stickers and re-recordable audio boxes on the company’s Rice Krispies Treats. The stickers and audio boxes will allow parents and family members to share messages of love and encouragement with children who are blind or low vision, Kellogg said.
The “Love Notes” Braille stickers are heart-shaped to match the space on Rice Krispies Treats writable wrappers for written notes. Each Braille sticker sheet also includes eight phrases for parents to share with their children, including “You’ve Got This” and “Love You Lots.”
Meanwhile, the re-recordable audio box holds a Rice Krispies Treats crispy marshmallow square inside and, when opened, plays a 10-second pre-recorded auditory message. The audio box messages can be re-recorded over 1,000 times, Kellogg said.
“Kellogg as a whole has a larger connection to this cause with W.K. Kellogg having lost his sight for the last decade of his life and continued to work at the company full time for a number of years afterwards,” said Jessica Waller, vice-president of sales and co-chair of Kapable Business/Employee Resource Group at Kellogg. “Inclusion is in our DNA and is now shared through Rice Krispies Treats ‘Love Notes.’ Everyone is important, and we want each child to be able to feel loved, supported and acknowledged.”
Kellogg said the Rice Krispies Treats “Love Notes” were inspired by Eme Butler-Mitchell, an 11-year-old student who is blind. Kellogg was introduced to Ms. Butler-Mitchell by the National Federation of the Blind.
For more information on the Love Notes visit https://www.ricekrispies.com/en_US/love-notes.html.