SOLANA BEACH, CALIF. — Kashi Co., a business unit of Kellogg Co., is introducing Kashi by Kids, a range of organic ready-to-eat cereal featuring ingredients such as chickpeas, purple corn and red lentils.
Kashi by Kids is the brand's first product line developed for children and was co-created with the Kashi Crew, a team of five 12- to 17-year-old chefs and bakers, according to the company. Varieties include Berry Crumble, Honey Cinnamon and Cocoa Crisp, and contain at least 18 grams of whole grains, 3 grams of fiber and 8 grams or less of sugar per serving.
"Phil and Gayle Tauber founded Kashi more than 30 years ago after recognizing the need to transform the American diet and show people the good that real food can do," said Jeanne Wilson, associate director of brand marketing at Kashi. "At Kashi, we strive to maintain that inventor's mindset and set out to do the same in our first kids' products, channeling the creativity and knowledge of kids themselves and combining unexpected ingredients like red lentils and purple corn with nature's delicious flavors such as honey and cinnamon. The end result is an awesome line of organic cereals with superfood ingredients that parents and kids can feel good about."
The company said it plans to continue collaborating with the Kashi Crew to develop additional products.
"I've loved being a part of Kashi by Kids, and the final product is something that I'm really proud of, as it is the result of passionate collaboration, youth engagement and love for both the health of humans and the planet," said Haile Thomas, a former network television cooking show contestant and youth health activist. "We were fully immersed in and educated about the entire process of creating our Kashi by Kids cereal, and it's amazing to see such a big company like Kashi embrace the views and voices of the next generation."