TUKWILA, WASH. — Rachel Ruggeri has joined Continental Mills, Inc. as chief financial officer and senior vice-president. In her new role Ms. Ruggeri will have responsibility for finance, accounting and information resources, reporting to Andy Heily, president of Continental Mills.

Before joining Continental Mills Ms. Ruggeri spent more than 16 years at Starbucks Coffee Co., most recently as senior vice-president of finance for the Americas. She began her career in 1998 as a controller at J.R. Simplot Co.

She received a bachelor’s degree in English literature from the University of Puget Sound and a master’s degree in business administration from Washington State University.

“Rachel is a high-caliber finance veteran who will bring significant value to Continental Mills and customers as we grow and continue to deepen our focus on the baking and breakfast mix categories,” Mr. Heily said. “In addition, I believe Rachel will be a great fit for our positive culture, which is steeped in Continental Mills’ roots as a family-owned business.”

Established in 1932, Continental Mills offers its flagship baking brand, Krusteaz, as well as a full line of other baking and snack brands, including Kretschmer Wheat Germ, Albers Cornmeal and Grits, Alpine Cider, WildRoots Trail Mixes and Buck Wild Snacks.