CHAMPAIGN, ILL. — Jimmy John's is rolling out a new nine-grain wheat sub at its sandwich shops nationwide, adding a new bread to its lineup for the first time in more than 20 years. The sub features a blend of wheat, rye, flaxseed, quinoa, millet, oats, barley, amaranth and spelt, plus honey and molasses.
Like the brand's traditional french bread, the new nine-grain wheat sub will be baked in the stores each day.
“Over the last year, we have been listening to our customers to better understand exactly what they want and how we can offer additional high-quality products,” said John Shea, chief marketing officer of Jimmy John's. “The new nine-grain wheat sub is a direct result of those conversations.”
Founded in 1983, Jimmy John's has nearly 2,800 restaurants across 43 states.