GARDENA, CALIF. — Kalei Soong has been named vice-president of sales at Nissin Foods. He succeeds Michael J. Price, who was promoted to president and chief executive officer in mid-July.

Mr. Soong most recently was vice-president of sales and strategic planning at King’s Hawaiian, and earlier he was director of sales and director of trade marketing and sales at the company. Prior to King’s Hawaiian Mr. Soong spent 10 years at PepsiCo, Inc. in a variety of roles, including director of sales, director of finance, business planner and regional sales planner. Before PepsiCo, he was a cold drink analyst for Coca-Cola Enterprises.

He received a bachelor’s degree in finance from California State University — Sacramento and a master’s of business administration degree in finance from California State University — East Bay.

“Bringing Soong’s experience to Nissin Foods is integral to the support and growth of our strategic product portfolio,” Mr. Price said. “As a company, we hold ourselves to the highest standards in carefully selecting our senior leadership team to reach new heights of operational excellence. Soong’s expertise and skills will help us retain our high caliber of leadership while achieving even more success as we move forward.”

Nissin Foods USA develops and markets a variety of products, including Top Ramen, Cup Noodles, Cup Noodles Very Veggie, Hot & Spicy, Chow Mein, Ramen Bowl, RAOH, and Souper Meal.