KANSAS CITY — Innovations in protein-packed products are permeating the grain-based foods segment.

Continental Mills, Inc.’s Krusteaz brand is introducing Buttermilk Protein Flapjack & Waffle Mix. Made from 100% whole grain flour, the mix provides 15 grams of protein and 4 grams of fiber per serving.

"We wanted to create a protein packed pancake that was made with 100% whole grain flour, was a good source of fiber and had absolutely no artificial ingredients,” said Andy Heily, president of Continental Mills. “By the way, it had to taste amazing. Mission accomplished. Our Chefs have created a truly delicious and nutritious recipe, and we are incredibly excited to introduce it to our consumers."

Lenny & Larry’s is adding a new kind of cookie to its lineup of protein-packed baked goods. New Complete Crunchy Cookies are bite-size, plant protein-packed crunchy cookies in 1.25-oz single-serve packs. Each pack contains 20 grams of protein and 14 grams of fiber. Complete Crunchy Cookies are non-G.M.O., vegan and available in chocolate chip, double chocolate and cinnamon sugar varieties.

“At Lenny & Larry’s, we believe in making healthy eating fun and delicious,” said Apu Mody, chief executive officer of Lenny & Larry’s. “We were the first to offer an irresistibly delicious alternative to boring protein bars, and now we’re bringing our nutrition credentials to bite-sized cookies in a crunchy format consumers crave. We’ve always believed everyone should still be able to enjoy their favorite childhood treats.  We’ll continue to bring healthier innovation to indulgent treats people love.”

Bonk Breaker is launching Premium Protein Bars, a line of bars made with collagen protein, grass-fed whey and prebiotic fiber. Each gluten-free, paleo- friendly bar contains 15 grams of protein and fewer than 200 calories. Varieties include cookies and cream, peanut butter dark chocolate chip and double fudge brownie.

“We created the Premium Protein line to address the nutritional attributes that are most important to our customers: high protein, low sugar and only real food ingredients,” said Chris Frank, co-founder of Bonk Breaker. “We love the fact that these bars are perfect for everyone from elite athletes to those of us in search of a healthy, on-the-go meal replacement.  Nobody else has created a product that compares, and we’re excited to lead the market for collagen-based nutrition bars.”

View a slideshow of new products.