HIGH WYCOMBE, ENGLAND —Beginning in October, U.K. bread maker Hovis will add recycling labels and disposal instructions to its plastic bread bags. The initiative will encourage consumers to recycle its packages as well as reduce food waste.
A recycling logo on the front of the bread bags will let consumers know that its packages are 100% recyclable. In addition, the packages will include directions that outline proper disposal methods and plastic bag collection points consumers can use. In an effort to reduce food waste, the labeling will also remind consumers that the bread can be frozen.
“Hovis research found that a third (31%) of people continue to find recycling difficult as they are unsure of what they can recycle,” said Ceri Packard, senior brand manager, Hovis. “To do our part to change this, our aim is to encourage and educate consumers to dispose of their bread bags correctly via collection points at most major retailers’ stores.”
Hovis has made other moves to decrease its environmental footprint. Actions by the company include creating more efficient route planning and working with Zero Waste Scotland to develop a project on waste mapping for its Glasgow bakery. It is also a signatory of the Climate Change Levy from 2017 and Courtauld Commitment 2025.