NEW YORK — Kind Healthy Snacks has introduced Kind Minis, a 100-calorie or less snack that the company said fills a need “for people seeking on-the-go snacks that not only taste good also offer balanced nutrition.”
“For years, 100-calorie snacks have enjoyed a health halo due to their smaller pack sizes and lower calorie count, but in reality they provide little nutritional value,” said Daniel Lubetzky, founder and chief executive officer of Kind. “With Kind Minis, we aim to turn the industry’s approach to small portion single-serve snacks upside down. In so doing, we hope to shift the conversation so that it focuses less on quantity of calories and more on quality of ingredients.”
Kind said the new Kind Minis have a nutrient-dense first ingredient. Three bars feature almonds as the main ingredient, while two feature peanuts and one leads with cashews. Select bars also contain fruits, such as cranberries and cherries. Flavors include dark chocolate nuts and sea salt; caramel almond and sea salt; peanut butter dark chocolate; dark chocolate cherry cashew; salted caramel and dark chocolate nut; and dark chocolate almond and coconut.
“Many leading miniature snacks are just smaller versions of their nutrient-deficient full-size counterparts,” said Stephanie Perruzza, registered dietitian and health and wellness expert at Kind. “We opted to create a snack with a minimally processed, nutrient dense first ingredient like nuts versus enriched flour or refined sugar.”
Ms. Perruzza continued, “People are increasingly seeking options that are nutritious and delicious. We’re excited to bring our nutrition credentials and desirable flavor combinations to an uninspired category and redefine it in a way that meets consumers’ needs.”