BATTLE CREEK, MICH. — The Kellogg Co. has introduced Hi! Happy Inside, a new wellness brand geared toward consumers in search of digestive wellness.

The brand initially will include three cereal varieties that are marketed as a “3-in-1 cereal,” featuring prebiotics, probiotics and fiber. Kellogg said Hi! Happy Inside delivers 1 billion C.F.U. (colony forming units) live probiotics from active strains, contains 2.5 grams of prebiotics and has 8 to 9 grams of fiber.

The cereals are available in coconut crunch, blueberry and strawberry, and come in 34.5-oz resealable bags sold at Costco and six count cups available on Amazon. Individual cups will be available nationwide beginning in early 2019, Kellogg said.

“Hi! Happy Inside is a delicious cereal with three powerful ingredients to support digestive wellness,” said Aleta Chase, marketing director for Hi! Happy Inside. “This new cereal provides a proactive real food solution to people who want to incorporate more prebiotics and probiotics into their diet.”

Hi! Happy Inside was developed at WK Kellogg Institute for Food & Nutrition Research, a global community of food researchers, designers and makers at Kellogg Co.

“Maintaining a healthy digestive system is essential to overall wellbeing and everyday life,” said Regan Jones, R.D. “Many registered dietitians know that probiotics alone aren’t enough, and the 3-in-1 combination of prebiotic, probiotics and fiber through real foods such as Hi! Happy Inside is one thing you can do daily to help support your overall health.”