BATTLE CREEK, MICH. — Kellogg Co. has extended its Special K brand with the debut of Special K Protein Honey Almond Ancient Grains cereal. The new ready-to-eat cereal features 15 grams of protein per serving.
The Honey Almond Ancient Grains flavor includes flakes made from a mix of whole grains, including the ancient grains sorghum and black rice alongside wheat and rice. The cereal is finished with honey and crunchy almonds.
“When Special K hit shelves in the 1950s, it was the first cereal to feature key vitamins and nutrients, including protein,” said Christie Crouch, director of marketing for Special K. “Today, we continue to look for ways to innovate that stay true to that heritage and do more with both nutrition and taste. That’s why our new Protein cereal recipes include a nutrient bundle designed to help you get more from your protein.”