MINNEAPOLIS — General Mills, Inc. is adding to its Fiber One ready-to-eat cereal portfolio with the launch of Fiber One Strawberries and Vanilla Clusters. The new cereal is made with steel cut oats, vanilla clusters and strawberries.
“We’re excited to add Fiber One Strawberries and Vanilla Clusters to our cereal lineup,” said Kim Seifert, senior marketing manager for Fiber One. “Fiber One has always been the tasty way to add fiber, and by adding real strawberries and vanilla clusters, we know this latest product introduction will delight consumers looking for a new fiber-rich option in the cereal aisle.”
Fiber One Strawberries and Vanilla Clusters contains 35% of the daily recommended value of fiber in every one-cup serving, General Mills said.
The new cereal joins Fiber One Original Bran and Fiber One Honey Clusters cereal in the brand’s R.-T.-E. cereal lineup. The cereal has a suggested retail price of $4.29 for a 13.2-oz box.