MILWAUKIE, ORE. — Bob’s Red Mill Natural Foods, long known for its flours, cereals and baking mixes, is making the move to the snack aisle with the launch of a new line of nutrition bars. Bob’s Better Bars combine the company’s signature whole rolled oats with peanut butter and ingredients such as honey, chocolate, strawberry and banana.
“Our mission has always been to add whole grain nutrition to every meal of the day,” said Dennis Vaughn, chief executive officer. “With more people snacking than sitting down to traditional meals, we jumped at the chance to create a better tasting, healthier bar. Our fans trust our products to be high-quality and wholesome. We think our reputation will give us an advantage in the bar category.”
Bob Moore, president and founder of Bob’s Red Mill, said the company worked on the recipe for a long time to make sure it delivered on taste.
“We’re over the moon with the results, and we know our customers will be, too,” he said.
Bob’s Better Bars are gluten-free, Non-GMO Project verified and free of soy, dairy and eggs. Each bar contains up to 7 grams of protein. The bars come in five flavors: peanut butter chocolate and oats, peanut butter jelly and oats, peanut butter coconut and oats, peanut butter banana and oats, and peanut butter apple spice and oats.
The bars have a suggested retail price of $1.99 per 1.7-oz bar.