RENO, NEV. — Nature’s Bakery is rolling out new packaging featuring bold colors, craft cues and appealing product imagery on its soft-baked snack bars line. The initiative is part of the company’s effort to “help make the choice for healthier snacking an easy and appealing one,” Nature’s Bakery said.
“We believe that better-for-you snacks should taste good and make you feel good — we call this our wholesome win-win,” said Dave Marson, co-founder of Nature’s Bakery. “We know consumers love our Fig Bars, and with our new design we have a unique opportunity to introduce more families to our full portfolio of snacks, baked with the nourishing ingredients and delicious recipes we have always been known for.”
In addition to the new packaging, Nature’s Bakery said it is introducing a new product line for the breakfast on-the-go market. Oatmeal Crumble Bars will debut later this summer in three varieties: strawberry, apple and cherry. Nature’s Bakery said the open-top oat bars incorporate fruit jam and dates topped with a crunchy oat crumble. The bars contain 3 grams of fiber and 14 grams of whole grains.
The Nature’s Bakery lineup is Non-GMO Project verified, plant-based, soy-free, dairy-free, and includes certified vegan and gluten-free varieties. Along with Oatmeal Crumble Bars, Nature’s Bakery offers Whole Wheat Fig Bars, Gluten-Free Fig Bars, Organic Honey & Oat Bars and Double Chocolate Brownies Bars.