WASHINGTON — The American Bakers Association and the Valley Cooperative Association have announced a new partnership that the groups said will “leverage key strengths of each organization.”
Under terms of the agreement, Valley Bakers will receive several membership benefits, including A.B.A. digital communications, special registration offers for meetings and conferences, issues guidance from A.B.A. professional staff, and the ability to enroll in the A.B.A.’s Cookie & Cracker Academy.
“Becoming an A.B.A. member was an easy decision for Valley,” said Mark R. Munroe, president of Valley Bakers. “We understand that having easy access to the right resources has never been more vital to our members’ success. We admire the great work A.B.A. does for our baking industry. We believe our cooperative community of bakers, millers and allied companies will bring value to the group and also benefit from sharing the journey with A.B.A.”
The A.B.A. describes itself as “the Washington, D.C.-based voice of the wholesale baking industry.” Established in 1897, the A.B.A. advocates on behalf of more than 1,000 baking facilities and baking company suppliers.
Based in Greenville, Wis., the Valley Cooperative Association is commonly known as Valley Bakers. The group is a bakery ingredient cooperative that serves retail and wholesale bakers in the Western Great Lakes.
“We look forward to getting to know Valley Cooperative Association’s staff and wholesale baker members,” said Robb MacKie, president and chief executive officer of the A.B.A. “This partnership is the embodiment of one of our core initiatives to strategically align the baking industry.”
Mr. MacKie will present more details on the membership arrangement during the Valley Bakers board meeting scheduled for June 25. The A.B.A. also said its staff will exhibit at Valley Bakers’ annual food show.