NAPLES, FLA. — The American Bakers Association (A.B.A.) is teaming up with the Allied Trades of the Baking Industry (A.T.B.I.) to offer the NextGenBaker Scholarship. The scholarship will be awarded to an aspiring baking industry leader and will cover the recipient’s 2019 NextGenBaker Leadership Forum registration and hotel costs.

“As an industry partner, A.T.B.I. recognizes the importance of developing the industry’s future leaders,” said Brent Bradshaw, NextGenBaker co-chair and senior vice-president of core brands for Flowers Foods, Inc.

 “A.T.B.I. generously agreed to work with A.B.A. to establish this new scholarship supporting an A.B.A. Baker Member’s attendance of the annual NextGenBaker Leadership Forum — taking place this October in Atlanta,” added Brandon Woods, NextGenBaker co-chair and West coast territory manager for AMF Tromp.

Robb MacKie, president and chief executive officer of the A.B.A., applauded the A.T.B.I. for stepping forward to support the baking industry’s future.

“The NextGenBaker Leadership Forum is a hallmark event of the year, bringing together rising leaders in the wholesale baking industry for two days of professional development and networking,” Mr. MacKie said. “The A.T.B.I. NextGenBaker Scholarship offers a new resource option to bakers eager to participate in this one-of-a-kind program.”

The NextGenBaker Leadership Forum is scheduled for Oct. 22-23 in Atlanta. The forum is held in conjunction with the A.B.A. Technical Conference. The two-day program is dedicated to developing the baking industry’s rising leaders through public policy engagement, professional leadership development, relationship building and industry trends education. Attendees also will have exclusive opportunities to network with the A.B.A. and A.T.B.I. boards of directors as well as participate in segments of the A.B.A. Technical Conference.

The scholarship application can be found by clicking this link. Applicants must complete the application by May 31. For questions, contact Christina Donnelly at