BATTLE CREEK, MICH. — Kellogg’s Corn Flakes sold in Europe now contain responsibly sourced corn grown by farmers in Argentina. Boxes of the ready-to-eat cereal include a callout on the front of the packaging highlighting the fact the product contains “50% of your daily vitamin D needs” and is made from “responsibly sourced corn.”
“The criteria to determine that the corn is responsibly sourced includes environmental, social and governance, based on a standard developed by Kellogg and modeled on those used by well-recognized, international non-governmental industry groups,” Kellogg said. “Our regional corn supplier and partner DACSA also played a crucial role in ensuring that the farmers they work with embrace the best practices for growing responsibly sourced corn and meet the criteria to be labeled as such.”
Kellogg said the move to include responsibly sourced corn in its Corn Flakes cereal is part of the company’s broader global sustainability goal of responsibly sourcing its 10 priority ingredients by the end of 2025. In addition to corn, the company’s priority ingredients include wheat, rice, potatoes, sugar beets, sugar cane, fruits, palm oil, vanilla and cocoa.