MINNEAPOLIS — General Mills, Inc. is looking to deliver “a fun new twist on breakfast cereal” with the launch of Hershey’s Cookies n’ Crème Fillows and Pillsbury Cinnamon Roll Fillows.
According to General Mills, Fillows “are the only cereal to deliver a crunchy shell with a burst of crème filling in every bite.”
The new cereals are available at select Walmart stores with broader distribution expected to take place this fall. Suggested retail price for a 22-oz size family-size box is $3.98.
General Mills also has launched a new cereal inspired by Drumstick ice cream. The company said the cereal comes in classic vanilla and mint chocolate chip flavors and is made with sweetened corn and wheat cereal.