CHARLOTTE, N.C. — Macro Snacks has developed a line of plant-based crisps that were created using the U.S. Department of Agriculture’s recommended ratios for macronutrient intake.
Through its 2015-2020 Dietary Guidelines for Americans, the agency suggests adult daily diets include 10% to 30% protein, 45% to 65% carbohydrates and 20% to 35% fat. Macro Snacks is formulated to follow these parameters by including 11 grams of pea protein isolate, 16 grams of complex carbohydrates and 3.5 grams of fat in each 1.2-oz serving.
The crisps are available in three varieties — cheddar cheese, BBQ sauce and sour cream and onion — and made with pea and soy protein isolates, chickpea and rice flours, corn starch, monocalcium phosphate and baking soda.
According to the company, consumers increasingly are turning to macro-based diets that favor healthy ratios of essential nutrients as an alternative to regimens that limit certain foods.
“People today are favoring balanced macronutrient meal plans over restrictive diets that are not sustainable long term,” said Justin Wiesehan, founder and chief executive officer of Macro Snacks. “Our mission is to make snacks that are not only healthier and macro-balanced but taste amazing and give consumers a genuine guilt-free way to eat better.”
Followers of a macro diet maintain their optimal ratio of macronutrients by tracking how many grams of protein, carbohydrates and fats they are consuming. Macro Snacks’ packaging highlights the product’s ratios, making it an accessible grab-and-go option for snackers.
“We are making it much easier for consumers by offering great-tasting snacks that are readily balanced with the right number of macros,” Mr. Wiesehan noted. “With each bag of Macro Snacks, consumers are getting everything they need from a macronutrient perspective in one shot, and nothing they don’t.”
Macro Snacks are available in packs that include six 1.2-oz bags and have a suggested retail price of $16.99.