New products are great for generating a buzz around a bakery and getting new customers and more sales; however, there’s another market Denver-based Sweet Grass Kitchen believes is the next frontier in cannabis baking: providing ingredients for the home baker.
“People have asked us for it for years, and I think that’s because when it comes to using cannabis and CBD in edibles, part of the experience is making it yourself,” said Lauren Finesilver, director of production and executive chef, Sweet Grass Kitchen. “The pot brownie was the original edible, and unfortunately, everyone has a story about how they or their friend made pot brownies … and totally overdid it.”
In much the same way microdosing aims to make edibles easier to understand and harder to overdo. Sweet Grass Kitchen hopes to minimize those bad experiences by providing its cannabis-infused butter, referred to as cannabutter, directly to consumers. The bakery’s cannabutter is made in a highly regulated way to provide a consistent infusion throughout. “It’s something that we do on a commercial level, and it’s what we do best,” Ms. Finesilver said. “It helps people get comfortable with edibles in a way that they wouldn’t otherwise.”
This also enables home bakers to make products they might not find in dispensaries because regulations limit what bakeries can create. Colorado regulations insist that bakeries laser engrave their baked goods with a symbol identifying them as containing cannabis. “It’s not possible for us to laser engrave a cake, so the raw cannabutter product captures the spirit of baking and allows people to capitalize on this DIY trend and use cannabis in their own baking or cooking,” said Jesse Burns, marketing director, Sweet Grass Kitchen.
With cannabis-infused baked goods becoming more ubiquitous, Ms. Finesilver only sees the demand for cannabis ingredient products to grow.