ROBESONIA, PA. — Reading Bakery Systems (RBS) is continuing its expansion into Southeast Asia and China with the appointment of Meng Yeong Chong as sales manager for China.

Prior to joining RBS, Mr. Chong was an assistant sales manager for Southeast Asia at Heinkel Process Technology, a German company specializing in separation, filtration, drying and mixing equipment. Previously, he worked in sales engineering and sales at Andritz AG, an Austrian plant engineering group.

“RBS has been making significant strides in reaching customers in China,” said David Kuipers, senior vice-president of sales and marketing at RBS. “We are excited to have Meng on our team to help give us leadership as we make our systems relevant to this market.”

The company’s factory in Tianjin, China, will give added flexibility in manufacturing and support, Mr. Kuipers added.

RBS manufactures baking and process systems for the global baked snack food industry. The company’s brands include Thomas L. Green, Reading Pretzel, Exact Mixing and Reading Thermal.