When it comes to promoting your brands, there is still no better way than partnering with your community. That’s why Cincinnati-based Klosterman Baking Co. relies on packaging, media relations, social media, traditional marketing billboards and radio commercials to tell consumers a story about the value of its nonprofit partners.
“We believe wholeheartedly in the mission of each of these organizations, so we not only support them but also find ways to help them spread their message and awareness to allow them to grow beyond a simple monetary gift,” said Amy Schmitz, director of marketing.
This year, the bakery’s new partnership with the Cincinnati Zoo and Botanical Garden highlights the importance of pollinators.
“It’s a perfect fit for our honey product line as bees are an essential pollinator and essential to our product,” Ms. Schmitz explained. “We were able to raise $10,000 for the Cincinnati Zoo’s Pollen Nation program, dedicated to supporting bees and other pollinators in our region.”
Klosterman also partners with Folds of Honor in the summer to raise funds and awareness of their critical mission to support the children and spouses of fallen military and those disabled in the line of duty. So far this year, the bakery has committed $50,000 to support scholarships for those families throughout Ohio, Kentucky and Indiana. In the fall, the bakery will support Pink Ribbon Girls, a nonprofit that provides meals, housecleaning, transportation and peer support to individuals diagnosed with breast and women’s reproductive cancers. She added the company is also a strong supporter of the Ronald McDonald House Charities of Greater Cincinnati. Being a good neighbor is how Klosterman has remained the hometown favorite for the last 127 years.