Attendees can immerse themselves in the art of baking at AB Mauri North America’s art gallery booth a the International Baking Industry Exposition. Attendees are able to experience AB Mauri’s baking expertise in a new way: showcasing several art pieces and a celebrity appearance from Duff Goldman.
“We want people to realize AB Mauri is a baking technology company, and we did that in 2016 with virtual reality and the science of baking,” said Rick Oleshak, vice-president, marketing, AB Mauri North America. “This time, we’ve turned the tables to look at the art of baking and appreciate the beauty that’s in front of us every day at the bakery or the plant.”
There are several art pieces made from bakery products at AB Mauri’s booth. Harry Peemoeller, professor of baking and bread studies at Johnson & Wales University, is producing a bread sculpture for the booth. New York-based artist Candice CMC is creating a donut mosaic of an iconic American portrait. Most provocative, however, might be UK artist Laura Wilson’s dough performance troupe that is performing every day of the show at 10 a.m., 1 p.m. and 3:30 p.m.
Mr. Goldman and his team from Charm City Cakes are building multiple sculptures for the booth, but not out of cake. “We see him as a bigger creative mind than just cake,” Mr. Oleshak said. Mr. Goldman will be on hand Monday, Sept. 9, to sign autographs and take photos.
Attendees can also sample breads made with AB Mauri’s ingredient technology for both the commercial and artisan baking spaces.