SEATTLE — Krusteaz is doubling down on protein and whole grains with the launch of 10 new baking mixes sold under the Protein brand. Each new product is made with 100% whole grain flour and provides 8 to 15 grams of protein per prepared serving.
The new protein-packed portfolio of mixes includes blueberry protein pancake, wild blueberry protein muffin, banana nut protein muffin, chocolate chip protein muffin, buttermilk maple microwave protein pancake, cinnamon brown sugar microwave protein pancake, blueberry microwave protein muffin, banana nut microwave protein muffin, all-purpose protein pancake and baking mix, and protein cornbread. The new mixes join Krusteaz’s protein pancake and waffle mix in the company’s line of protein products.
“With the success of our first protein pancake mix and growing demand for more nutritious breakfast options, we were inspired to create a full lineup of products that will make it easier to feed your family well without sacrificing great taste,” said Andy Heily, president and chief executive officer of Krusteaz’s parent company, Continental Mills, Inc. “For people who are looking for new and exciting ways to add protein to their diets, we’ve answered with more options to be enjoyed not just at breakfast but at any time of the day.”
Available at retailers nationwide the blueberry protein pancake mix and all-purpose protein pancake and baking mix both retail for $4.99, while the wild blueberry protein muffin mix, banana nut protein muffin mix, chocolate chip protein muffin mix, buttermilk maple microwave protein pancake mix, cinnamon brown sugar microwave protein pancake mix, blueberry microwave protein muffin mix and banana nut microwave protein muffin mix retail for $3.99 each.