MINNEAPOLIS — General Mills, Inc. is rolling out limited-edition boxes of Honey Nut Cheerios and original yellow-box Cheerios featuring heart shapes along with the iconic “o.” The decision to add the heart shapes reflects General Mills’ interest in drawing attention to the importance of heart health, the company said.
“Honey Nut Cheerios is on a mission to inspire happy hearts,” said Liz Mascolo, vice-president of marketing for Cheerios. “We want to remind people that living a heart-healthy lifestyle can be joyful, easy and delicious, and Honey Nut Cheerios can help to fuel that journey. We hope the new heart shapes not only put a smile on people’s faces but inspire them to find new, fun ways to take care of their hearts.”
It is the first time General Mills has ever changed the shape of its iconic “o.”
In addition to the heart shapes, General Mills said it is debuting a new marketing campaign highlighting the importance of heart health. The campaign will include a new commercial, box design and social campaign.