NEW YORK — Brioche bread baker St. Pierre Groupe has added to its US team and board of directors with the appointments of Jen Darby and David Wagstaff.
Ms. Danby was named international marketing director. Ms. Dansby also has been named to the company’s board of directors alongside Mr. Wagstaff.
Mr. Wagstaff and Ms. Danby most recently were with The Happy Egg Co. In her new role Ms. Danby will head up the recently expanded marketing department with a focus on brand building in the UK and US markets.
Now as a board director at St Pierre, Mr. Wagstaff will be responsible for guiding the business teams enabling the St Pierre brand to continue its growth across the United States.
“We have three brilliant brands in our portfolio and an incredible opportunity — particularly in the US for St Pierre — to build brand identities that connect with consumers,” said Paul Baker, co-founder of St Pierre Groupe. “Our team has always been our greatest strength and now we have an incredible senior team in place to direct strategy and drive the growth of which we know we are capable.”
St Pierre bread is available across the United States at more than 8,600 retailers. In addition to brioche products, St Pierre sells croissants and crepes. All products are made in France using classic French recipes. MBN