The logo features the company name and an enlarged letter “A” in which the horizontal line is replaced by a stalk of wheat positioned diagonally, pointing upward. The new name and logo followed the acquisition of the company earlier this year by Lindsay Goldberg for $850 million from Zurich, Switzerland-based Aryzta AG. Announcing the name change in May, Aspire Bakeries said its new corporate identity reflects an aim to “continue to move upwards.”
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