THOMASVILLE, GA. — Wonder, the Flowers Foods brand formed over 100 years ago, has announced a new line of sweet baked foods and snack cakes. The collection will feature 11 new products that offer a fresh take on classic indulgences, including glazed honey buns, mini donuts and confetti cakes. 

“For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” said Ashley Hornsby, director of brand management for Wonder. “With the launch of our new treats, we’re excited to bring that same sense of nostalgia and joy to a new category.”

The new sweet baked foods feature fresh packaging that also celebrates the brand’s classic identity. Wonder’s complete lineup of sweet treats will be available in select retailers beginning this week and nationwide by mid-May, said John Brown, senior vice president, cakes business.