BREA, CALIF. — Bosco Bakery is becoming a Reborn Coffee franchise. The bakery in Los Angeles will upgrade its menu to feature over 40 varieties of pastries and bread paired with Reborn’s specialty coffee offerings.
“This expansion aligns perfectly with our vision of growing into the bakery sector while maintaining our core mission of delivering premium specialty coffee,” said Jay Kim, chief executive officer of Brea-based Reborn Coffee. “The integration of Bosco allows us to showcase an enhanced product lineup and further establish Reborn as a leading coffee and bakery brand in high-demand markets like Los Angeles.”
The Los Angeles franchise will serve as a model for future hybrid cafe-bakery locations, according to Reborn Coffee, which serves coffee at retail locations, kiosks and cafes. Reborn Coffee seeks to open more than 100 outlets in the United States in the next three years. Reborn Coffee in May 2024 acquired a 55%majority stake in Derin Lezzetler,a producer of artisan snack and frozen baked foods based in Istanbul, and in July 2024 signed a memorandum of understanding (MOU) toacquire Korean baking brandBbang Ssaem Bakery
