WESTPORT, CONN. — PopUp Bagels has signed agreements to open 35 locations in Southern California over the next several years.
Franchise partnerships have been signed by PopUp Bagels with James Marzouk of Sweetzer Capital to open 25 locations in Los Angeles and Orange County and with Paul Goodman and Griffin Thall of The Bagel Boyz to open 10 locations in San Diego County.
Established in 2020 in Westport, Conn., by entrepreneur Adam Goldberg, PopUp Bagels selects locations in high-traffic, energetic urban and suburban communities.
“Our retail spaces typically span 1,100 square feet, focusing on areas with vibrant atmospheres and strong foot traffic,” the company said. “By positioning ourselves in dynamic neighborhoods, we ensure the brand resonates with locals and visitors alike, creating a welcoming space for everyone to enjoy our signature Grip, Rip and Dip bagels.”
PopUp Bagels currently operates shops in New York, Connecticut and Massachusetts.
Sweetzer Capital, to open the shops in the Los Angeles area, is a hospitality group. Bagel Boyz, to open shops in San Diego, was established by entrepreneurs Goodman and Thall.
"California has always been a key market in our growth strategy, and we’re excited to partner with Sweetzer Capital and The Bagel Boyz, who are deeply ingrained in their local communities,” said Tory Bartlett, chief executive officer of PopUp Bagels. “These partnerships are an important step as we expand our footprint, and we look forward to working with landlords who share our vision to bring fresh, hot, whole bagels to new fans across the state.”
