HERSHEY, PA. — The Hershey Co. is acquiring organic snacks maker LesserEvil. An April 3 article in The Wall Street Journal said Hershey will pay approximately $750 million for LesserEvil.

“Investing in LesserEvil brings a multi-category, better-for-you snacks platform to extend our offerings into new categories and forms, reaching new consumers in more eating occasions," said Michele Buck, president and chief executive officer of The Hershey Co. "This high-growth brand not only complements our beloved confection and salty snack brands but also brings additional manufacturing capabilities and capacity to meet growing consumer and retailer needs."

Lesser Evil manufactures popcorn, puffs, curls and cookies that are found in retail outlets.

"LesserEvil has always been built on a foundation of clear purpose, constant innovation and a deep commitment to our people, fostering a vibrant culture rooted in mindfulness and better-for-you snacking using organic ingredients," said Charles Coristine, chief executive officer of LesserEvil. "Joining a company that shares our passion for responsible business, giving to a cause greater than oneself and long-term vision makes this an incredible opportunity for our brand and our team. Hershey's century-long legacy of excellence creates not just strategic alignment but a true cultural home where we can continue to grow and make an impact."

Based in Danbury, Conn., and founded in 2005, LesserEvil in 2023 secured a minority growth investment from Aria Growth Partners, allowing it to expand manufacturing operations and open additional retail distribution.