GOLDEN VALLEY, MINN. — General Mills, Inc. has partnered with Marvel Studios to launch a new limited-edition Wheaties box featuring the characters of the upcoming Marvel film “Thunderbolts*.”

Inspired by the large cereal box-shaped standees that have popped up in movie theaters across the United States, the new cereal box subverts General Mills’ long-standing tradition of spotlighting all-star athletes on Wheaties boxes to instead spotlight the film’s eponymous team of outcasts and antiheroes who are forced to work together on a high-stakes mission.

General Mills said the cereal boxes do not contain any Wheaties cereal, but consumers will have the option to buy them with or without a protective acrylic case so that they can be displayed as collectors’ items.

“For more than a century, Wheaties has celebrated greatness across sports, culture and entertainment,” said KC Glaser, senior brand experience manager at General Mills. “Teaming up with Marvel Studios for ‘Thunderbolts*’ allows us to embrace a new kind of champion — one that defies expectations. This limited-edition release is designed for both super hero fans and cereal lovers alike, offering a unique way to celebrate the arrival of Marvel Studios’ most unconventional team.”

The new cereal boxes will be available to purchase on the Wheaties website starting April 30 while supplies last.