DAYTON, OHIO —Killer Brownie, a gourmet brownie manufacturer owned by Irresistible Foods Group, is rolling out a brand refresh that includes a new look and slogan.

The new packaging features a bright blue color and bold typography along with the slogan “Live a Little.”

“Killer Brownie is more than just a dessert; it’s an experience,” said Raouf Moussa, chief growth officer at Irresistible Foods Group. “We’re building on the brand’s impressive legacy of flavor and bringing it to life in a way that can’t be ignored. By combining bold marketing with dynamic in-store presence, we’re giving fans a new reason to get excited about dessert.”

Killer Brownie said the relaunch will cover six of its most popular flavors, including triple chocolate with caramel, cookie dough with caramel, Choclatier, Brookie brownies, Kitchen Sink and assortment box.