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KANSAS CITY — Today’s consumer is demanding more from their food, whether that’s functional nutrition, cleaner labels, premium flavors or on-the-go convenience.
The bar category is at the forefront of many of these trends, spearheading product attributes that later take hold across the broader baking and snack categories.
Season 22 of Since Sliced Bread dives into the pioneering world of bars, examining product innovation from both industry leaders and savvy startups while uncovering the trends propelling this category forward.
“We’ll explore how snack bars fit into the ways people eat, and how changing consumer needs are impacting new product innovation in this category,” said Charlotte Atchley, editor of Baking & Snack.
The season features interviews of New York-based KIND Snacks as well as B.T.R. Nation, San Francisco, Calif., JimmyBar!, Chicago, and more.
Since Sliced Bread is available to download on a range of applications, including Apple Podcasts, Spotify or wherever you listen to podcasts. It can also be accessed on Bakingbusiness.com.
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