MONTREAL — Flings, a Canada-based startup producing “better-for-you nostalgic snacks and pastries,” has a raised $2.3 million seed round from a group of angel investors.
The funding will help the company grow its footprint, expand its product line and “continue turning classic snacks into something you can feel good about eating every day,” said Benjamin Outmezguine, co-founder of Flings.
The company, which launched online in June 2023 through Amazon and its website, was co-founded by Outmezguine and Dino Vassiliou to offer high protein, high fiber, low sugar toaster pastries.
The company introduced its toaster pastries to more than 500 United States Target stores in January 2024.
Flings pastries feature 10 grams of protein, 4 grams of sugar and 9 grams of net carbohydrates and are formulated with a blend of milk protein concentrate whey protein concentrate, almond flour and chickpea flour, among other ingredients.
The pastries are offered in four varieties including hot chocolate, summer strawberry, sticky cinnamon and oozy blueberry. Each box contains four 8.3-oz pastries and retails at $8.99 at Target.
The product, the company said, also is keto-friendly and is free from seed oils as well as artificial sweeteners.
“This raise allows us to build on the momentum we’ve created and take a big leap forward in how and where people experience Flings,” Outmezguine said.
The company said it has expanded into over 1,500 retail stores across the United States.
“Consumers shouldn't have to choose between enjoyment and nutrition,” Vassiliou said. "This raise helps us expand our reimagined snack options and bring them to more stores nationwide.”
