Multimedia push introduces “We Speakie Snackie” tagline.

Multi-year partnership brings iconic Hostess flavors to protein drinks.

Single-serve pouches contain three mini cakes.

Feature a pull-apart bubble design.

Expanded distribution, innovation part of strategy.

Manufacturers and suppliers of grain-based foods face an unappetizing mix of business and economic conditions.

New advertising campaign also set to launch next year.

Andy Callahan led Hostess from 2018-23.

Strategy focuses on more aggressive promotion, innovation and distribution.
 

Product innovation paramount to growth for both brands, CEO says.