Net income climbs 29% in first quarter.

Pledges to not advertise directly to children.

Offers a refreshing twist on the classic crème wafer.

Mint chocolate joins two other flavors.

Harry Voortman co-founded the company in 1951.

Travis Leonard has previous experience with Cargill, Kraft Foods.

The company’s consumer brand design remains unchanged.

The company broadens its market appeal with new product convenience. 

In total, segments account for $50 billion in sales.

The company is focusing on portability and convenience in new product innovation.