Introduces four new varieties to the singer’s collection.

Brand partners with Sir Mix-A-Lot to promote the relaunch.

Collaboration with Lotus Bakeries combines unique flavors of both brands.

Two new varieties have fewer than 200 calories.

New product contains bite-size pieces of brand’s cookies.

Company claims it’s a first for the category.

Protein bar company offers free subscriptions to the fitness platform. 

Applications span meat alternatives, flour products and more.

The release is part of the company's strategic initiative to invest in the science of baking.

New product will debut in January.