Premium buns and rolls provide opportunities for customization and new dining experiences.

New lineup includes keto friendly loaf.

New product features a sweet flavor profile.

Buns also will be ‘freshly toasted to a golden brown.’

But all food at home finishes lower, down 0.2%.

Company says re-imagined bun retains same flavor and texture.

Encourages customers to return product for full refund.  

Bakers running hot dog and hamburger buns must prepare for the season early.

Company also debuts new logo, packaging.

Expands baking manufacturing capabilities.