The category prepares for shifts within its consumer base, including more Gen Z shoppers less likely to see bread as a staple.
 

These breads attract a growing number of consumers hungry for premium, unique offerings. 

Crackers made in collaboration with Graza and Fly By Jing.

Three varieties now available at over 1,000 Target stores nationwide.

New artisan tortillas come in four flavors.

Better With Buckwheat crackers to be available in six chains.

Maura Mottolese named CEO of Firehook.

Move to bolster organic baked foods portfolio.

Other new products tap varied trends.

Consumers turn to artisan bread for simple ingredients with a story to tell.