Younger generations are the primary drivers of the changing value proposition.

How consumers under 35 perceive meal occasions is reshaping the market for snacks.

The trends come from the company’s 2023 Future Menu Trends report.

Transparency, sustainability, nutrient density and cognitive health are at the forefront.

Environmental consciousness gains consumer interest.

Product developers are shifting their focus to short-term, engaging innovations.

Datassential’s 2023 trend predictions also include new interest in regenerative agriculture.

Brands with lower price points grow faster.

Younger consumers are more open to technology, says Maeve Webster of Menu Matters.

Muddy Bites, Inc. will use the funds to expand distribution, grow team.