The trend was identified alongside interest in European cuisine, according to Datassential’s annual FoodBytes trends report.
 

Consumers driving flavor, color innovation.

Nearly three-quarters of consumers say sustainability is more important to them when choosing a brand than it was two years ago.
 

Younger generations are the primary drivers of the changing value proposition.

How consumers under 35 perceive meal occasions is reshaping the market for snacks.

The trends come from the company’s 2023 Future Menu Trends report.

Transparency, sustainability, nutrient density and cognitive health are at the forefront.

Environmental consciousness gains consumer interest.

Product developers are shifting their focus to short-term, engaging innovations.

Datassential’s 2023 trend predictions also include new interest in regenerative agriculture.