Transparency, sustainability, nutrient density and cognitive health are at the forefront.

Environmental consciousness gains consumer interest.

Product developers are shifting their focus to short-term, engaging innovations.

Datassential’s 2023 trend predictions also include new interest in regenerative agriculture.

Brands with lower price points grow faster.

Younger consumers are more open to technology, says Maeve Webster of Menu Matters.

Muddy Bites, Inc. will use the funds to expand distribution, grow team. 

Innova finds consumers want affordable products.

Major brands like M&M, Doritos and KitKat rank within Gen Zs most favored brands.

Younger generation also prefers sustainably sourced food.