New initiative includes eight key goals.

Has been president and CEO for the past year.

Luciano sees clear runway to growth.

Has been with the company for more than 32 years.

Plans to double capacity of the pearling mill.

Company seeks ways to reduce carbon footprint.

New flour is made from 100% whole grain oats.

CEO says company will partner with suppliers to keep prices down.

Kodiak Cubs feature protein packed oatmeal and waffles.

Expanded facility expected to generate additional $300 million in revenue.